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Home » Eat DT's Dust » Boeing Says “Doh!”

Boeing Says “Doh!”

Heres a test

Tell me whats wrong with this pic­ture?
BoeingAD-1-web.jpg

Its a full page adver­tise­ment that ran today in the Washington Post (and maybe other papers) spon­sored by the Boeing Co. that calls atten­tion to a pro­gram run­ning tonight on PBS called Operation Homecoming.

From the ad:

Operation Homecoming is a unique doc­u­men­tary that explores the first-​​hand accounts of American troops who have par­tic­i­pated in the wars in Iraq and Afghanistan

the film opens a pro­found win­dow into the expe­ri­ences of those serv­ing in Americas Armed Forces

AMERICAN troops and AMERICAN armed forces

Now look at the pic­ture again

The sol­dier is hold­ing an AK-​​47

Doesn’t look to me like it’s of an American Soldier

A Boeing spokes­woman said the photo was pro­vided by the doc­u­men­tary maker. She said they hadnt got­ten any calls about it and had never noticed that it was not of an American serviceman.

Now, let me get this straight. Boeing makes prac­ti­cally every weapon the U.S. mil­i­tary uses today (I know Im exag­ger­at­ing, but keep with me here). Theyre one of the lead sys­tems inte­gra­tors for the Armys Future Combat System pro­gram, so they know what todays troop­ers carry. With all that expe­ri­ence, youd think at least some­one would have enough insight to raise their hand and say: Wait a minute guys, this isnt an American?

Thats a big oops for the folks over at Boeing

(Thanks to PC for the scan)

– Christian

Share |

April 16th, 2007 | Eat DT's Dust | 245736 Comments »http://defensetech.org/2007/04/16/boeing-says-doh/Boeing+Says+%22Doh%21%222007-04-16+19%3A39%3A44Ward You can skip to the end and leave a response. Pinging is currently not allowed.

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  1. Army Brat says:
    April 16, 2007 at 4:23 pm

    DOH!
    Can rec­og­nize that damn AK muz­zle a mile away.
    They SHOULD have caught that.

    Reply
  2. Pete Kirkham says:
    April 16, 2007 at 4:24 pm

    What about http://​www​.defensetech​.org/​a​r​c​h​i​v​e​s​/​0​0​0​5​4​1​.​h​tml ?

    Reply
  3. C says:
    April 16, 2007 at 5:08 pm

    chances are, what­ever line pro­ducer at boeing’s cre­ative depart­ment wouldn’t know an AK from an M16, and pos­si­bly wouldn’t know an ass from an elbow. a goof to be sure, but not that dif­fi­cult to go unno­ticed. unfor­tu­nately for them, the prime demo­graphic for this show WILL be noticing.

    Reply
  4. bobbymike says:
    April 16, 2007 at 5:20 pm

    Many spe­cial ops troop­ers use AK’s to blend in and look native. Also, because of the dis­tinc­tive sound of the AK over the M4 it won’t give them away when fir­ing.
    Nah, they blew it!!

    Reply
  5. Charles says:
    April 16, 2007 at 5:30 pm

    They wouldn’t know, AK’s aren’t in their purview. AK’s dont cost a few thou­sand a pop each, so they don’t appear on their radar.

    Reply
  6. Charles says:
    April 16, 2007 at 5:33 pm

    This may be a stretch, but I think the vest looks a bit less bulky than the IBA: It may be one of those ‘90s era PASGT (or is it PAGST) vest thingys nowa­days found on Iraqi army troopers.

    Reply
  7. FiftyFive says:
    April 16, 2007 at 5:49 pm

    The photo was taken by a US com­bat pho­tog­ra­pher — you can find it on flickr — and seems right at home with a project designed to see the war through the eyes of troops. This image was cap­tured by an American ser­vice­man, and thereby seen quite lit­er­ally through his eyes.
    Also the num­ber of US troops who have stopped to pose for a pic­ture with an AK has got to be in the tens of thou­sands. You can find many dozens on the net in a mat­ter of sec­onds.
    This guy may or may not be an American (or a guy) but if that’s what seems note­wor­thy out of today’s Washington Post, you guys should start read­ing and not just look­ing at the pictures.

    Reply
  8. MzK says:
    April 16, 2007 at 6:24 pm

    Could it be an Iraqi soldier ?

    Reply
  9. lurch says:
    April 16, 2007 at 6:51 pm

    by any chances they could Spcial Forces.

    Reply
  10. COCHISE says:
    April 16, 2007 at 8:34 pm

    Only in amer­ica do we have dumb dumb’ Withnothing to do, like our reps in Washington.
    Boeing is a leader in their prfession,

    Reply
  11. Motive25 says:
    April 16, 2007 at 8:53 pm

    I noticed this in today’s Washington Post. To me it doesn’t mat­ter if it was an American sol­dier pos­ing with an AK (although I think was more likely an Iraqi), if you’re going to adver­tise to an AMERICAN audi­ence, about AMERICAN sol­diers, then you should have a pic­ture with an AMERICAN weapon.

    Reply
  12. WALLACE MCNABB says:
    April 16, 2007 at 9:30 pm

    well by the hel­met out­line and the way the sol­dier is pic­tured it could be an iraqi sol­dier. but all is spec­u­la­tion. i know of some u.s. sol­diers who car­ried ak’s when they could because they didn’t trust their m-4’s.

    Reply
  13. D18 says:
    April 16, 2007 at 9:36 pm

    Anyone who has been in Afghanistan knows that it is not uncom­mon to see the vari­eties of M-​​16s, AR-​​15s, and AK-​​47/​74, and even PKM car­ried by reg­u­lar foot soldiers.

    Reply
  14. US Marine says:
    April 16, 2007 at 10:30 pm

    Well the pants are tucked into the boots, the Iraqi Army does that. The hel­met is on crooked, they do that as well. There is a scarf around his neck, IA does that so they can quickly dis­guise them­selves from locals. It is an old-​​school flack, not a plate car­rier. The AK is slung over his neck in a way that makes it unem­ploy­able unless removed from around his neck, thats an IA thing too. No gloves, most US troops wear them because its a require­ment. And finally, its an AK. So no, there is no way thats any­thing but IA. End of spec­u­la­tion oth­er­wise. As for the debate on if thats offen­sive or not, I find it offen­sive as a US Marine just because I don’t like those guys — not really for any other reason.

    Reply
  15. Alex says:
    April 17, 2007 at 12:00 am

    could be an SF oper­a­tor (Green Beret or sumthin)… the hel­met sill­hou­ete looks pretty American

    Reply
  16. P. Turpin says:
    April 17, 2007 at 5:05 am

    Anyone who has been in Afghanistan knows that it is not uncom­mon to see the vari­eties of M-​​16s, AR-​​15s, and AK-​​47/​74, and even PKM car­ried by reg­u­lar foot sol­diers.
    Posted by: D18 at April 16, 2007 09:36 PM
    What he said, along with Spec Ops also carry the same, so not a big surpise.… And the stance doesn’t look to me as any dif­fer­ent than those I’ve seen on our guys.
    But then, Boeing was never big on the mil­i­tary until they assumed MDD’s apron and assets, so com­pe­tence in advetis­ing isn’t an expectation.…

    Reply
  17. Jonathan says:
    April 17, 2007 at 6:04 am

    I think Boeing with all their bil­lions of dol­lars can afford a pic­ture of a per­son who is no doubt an American sol­dier with A Eugene Stoner designed weapon.

    Reply
  18. Jonathan says:
    April 17, 2007 at 6:05 am

    I think Boeing with all their bil­lions of dol­lars can afford a pic­ture of a per­son who is no doubt an American sol­dier with A Eugene Stoner designed weapon.

    Reply
  19. Jonathan says:
    April 17, 2007 at 6:05 am

    I think Boeing with all their bil­lions of dol­lars can afford a pic­ture of a per­son who is no doubt an American sol­dier with A Eugene Stoner designed weapon.

    Reply
  20. Jonathan says:
    April 17, 2007 at 6:06 am

    I think Boeing with all their bil­lions of dol­lars can afford a pic­ture of a per­son who is no doubt an American sol­dier with A Eugene Stoner designed weapon.

    Reply
  21. Earl says:
    April 17, 2007 at 9:07 am

    Yes, almost any­one with a brain would have noticed the AK-​​47 imme­di­ately, with­out the neces­sity for expla­na­tion.
    Having worked at a cor­po­ra­tion almost as large as Boeing (Pfizer), I’m pretty cer­tain that no one but a few cor­po­rate execs. in adver­tis­ing ever saw this ad. And adver­tis­ing peo­ple are respon­si­ble for our advertising–so you know how smart they are.
    I’ve sent e-​​mail to Boeing, wwwmail.​boeing2​@​boeing.​com, telling them in no uncer­tain terms how insulted I am, and how stu­pid I think they are.
    If we all do that, I am cer­tain that Boeings Corpoarte lead­er­ship will never hear about it, and they will con­tinue to give a damn less about the opin­ions of American vet­er­ans and citizens.

    Reply
  22. Andrew says:
    April 17, 2007 at 10:00 am

    Allow me to clar­ify … US Special Forces who train for­eign fight­ers ALWAYS use the weapon that the for­eign fighter uses. He is a US sol­dier who is either embed­ded with an Iraqi army unit or with Iraqi police.

    Reply
  23. Brian says:
    April 17, 2007 at 10:02 am

    Earl, any­one with a brain WHO KNOWS WHAT AN AK-​​47 LOOKS LIKE would have rec­og­nized it imme­di­ately. 99% of peo­ple in the world can’t tell the dif­fer­ence between the sil­hou­ette of an AK-​​47 and any of the var­i­ous US com­bat rifles.
    Seriously, when peo­ple get offended over things like this, it makes me think they haven’t been REALLY insulted in far too long.

    Reply
  24. C says:
    April 17, 2007 at 10:44 am

    Brian, i think you’re bet­ter at rec­og­niz­ing assault rifles than you are at sarcasm!

    Reply
  25. whocares says:
    April 17, 2007 at 10:51 am

    dont some spe­cial forces use enemy weapons so that they can get extra ammu­ni­tion off the bad guys’ dead bod­ies.
    i know in south africa the spe­cial forces were paradropped into enemy ter­ri­tory with enemy weapons (ie: AK’s) so that they could replen­ish ammu­ni­tion off their kills.
    that is an amer­i­can spe­cial forces sol­dier using an enemy weapon.
    i cant believe you guys missed it.

    Reply
  26. Jon says:
    April 17, 2007 at 11:32 am

    Obviously, you haven’t seen the thou­sands of pho­tos of American ser­vice­men car­ry­ing AKs. When we seize weapons caches, pick up dead ene­mies’ weapons, etc. we are usu­ally pick­ing up AK-​​47s or AK-​​74s, along with RPG-​​7s, etc. Most peo­ple pre­fer the 7.62 round over the 5.56, there­fore, it is not uncom­mon to see an American car­ry­ing an AK in Iraq. Come on man, get over the picture.

    Reply
  27. Joe says:
    April 17, 2007 at 11:37 am

    Could be an Iraqi Army sol­dier, or Iraqi police­man. But, I would not be sur­prised if it was an American either. Could be any­one of those three, but who really cares? We are all on the same side. I mean who says it has to be a pic­ture of an American any­way? I know for a fact that it is not the enemy, because the enemy does not wear helemts and body armor.

    Reply
  28. snakeeater says:
    April 17, 2007 at 3:58 pm

    George Bush did it! He took the pic­ture. When did he do it? When did he know it? Some poor moogh died just so he could look good!

    Reply
  29. Bill says:
    April 18, 2007 at 7:52 pm

    Picture of the aver­age per­son who gets worked up over this image:
    http://​img178​.image​shack​.us/​i​m​g​1​7​8​/​3​3​5​5​/​d​o​n​t​2​0​w​o​r​r​y​2​0​s​i​r​2​0​i​m​2​0​f​r​o​m​2​0​t​h​e​2​0​i​n​t​e​r​n​e​t​u​i​7​.​jpg

    Reply
  30. Grayskull says:
    May 3, 2007 at 4:22 am

    I agree that it deserves the ulti­mate Doh! Although I con­tend that it is no less reck­less to assume that just because “Maybe” the Boeing pro­duc­tion of the image was done Stateside,by one of their employee’s…Does not in anyway.…mean that it was Done by an AMERICAN !

    Reply
  31. HaloStrike says:
    August 31, 2007 at 11:33 pm

    Come on! Even a teenager who plays video games could fig­ure that one out! That guy looks more like the new Iraqi Soldiers. Maybe the pic­ture was done state­side with hmmm a air­soft gun and a guy that bought some sur­plus gear?

    Reply

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