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Home » The Tanker Tango » Boeing Dives into the Blogosphere

Boeing Dives into the Blogosphere

KC-767_2.jpg

Now Boeing’s gone all “new media” on us, putting together a web log that focuses on its Tanker Deal protest.

Good on ‘em for rec­og­niz­ing that blogs like DT and Ares and The Dewline are a force to be reck­oned with in shap­ing the debate and often cross-​​reference within the blog world. But I’ve always found it kind of pathetic when “big busi­ness” tries to blog.

I mean, isn’t the appeal of Defense Tech and our other blog friends the fact that we’re not tied to any cor­po­rate inter­ests in the defense world? That’s what blogs are for; and the idea that Boeing — or NorGrum/​EADS, for that mat­ter — can pump out inves­tiga­tive insights on the sub­ject instead of market-​​tested bul­let points is pre­pos­ter­ous. There won’t be any can­dor. There won’t be any objectivity.

While we have our protest in with the GAO, we wanted Americans to know that the KC-​​X acqui­si­tion process was flawed and clearly under­stand our rea­sons for protest­ing. Boeing firmly believes that changes were made to the bid require­ments and eval­u­a­tion cri­te­ria that led the Air Force away from a highly capa­ble, mid-​​sized tanker and pushed them into select­ing a less capa­ble, less sur­viv­able tanker.

With a GAO deci­sion on the protest due in twelve weeks, we will con­tinue to tell our story through­out the coun­try in order to leave no doubt that Boeing offered the most capa­ble tanker, at the low­est risk to the warfighter and taxpayer.

Mark McGraw Vice President & Program Manager 767 Tanker Programs. 

Oh well.

But that’s okay. Since the blo­gos­phere is open to every­one, every­one seems to think they need a pres­ence in it. We’ll take the info for what it’s worth and move on.

Let’s just keep an eye on the inter­net jock­ey­ing and where it lands.

– Christian

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March 27th, 2008 | The Tanker Tango | 275643 Comments »http://defensetech.org/2008/03/27/boeing-dives-into-the-blogosphere/Boeing+Dives+into+the+Blogosphere2008-03-27+13%3A39%3A20Ward You can skip to the end and leave a response. Pinging is currently not allowed.

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  1. Jimbo Jones says:
    March 27, 2008 at 9:05 am

    i’m guess­ing the Boeing blog will about as biased as this blog is, per­haps less so as we won’t have any loony left­ist Kos kid­dies post­ing up on the Boeing blog.…

    Reply
  2. daskro says:
    March 27, 2008 at 9:19 am

    While I can’t speak to the demo­graphic audi­ence of defense tech, I’d imag­ine that most of us are con­nected to the cor­po­rate inter­ests of the defense world, be it as cus­tomers or sup­pli­ers. The very nature of this indus­try, namely the sen­si­tiv­ity of either pro­pri­etary or clas­si­fied infor­ma­tion, cre­ates at atmos­phere of dia­log of “Here is my opin­ion, but I can’t explain to you why apart from cor­po­rate PR state­ments, Jane’s arti­cles and John Pike ref­er­ences as evi­dence.” If a cor­po­rate blog dis­closes more infor­ma­tion, regard­less of how pro­pa­gan­dized it may be, than what the pub­lic domain cur­rently holds, I think it’s ben­e­fi­cial for the dia­log. Many of us are employ­ees of these very cor­po­ra­tions and can sort it out accordingly.

    Reply
  3. Kevin says:
    March 27, 2008 at 9:26 am

    It would be hard to be less objec­tive than some of the peo­ple they let post here.…

    Reply
  4. SMSgt Mac says:
    March 27, 2008 at 11:18 am

    My beef with Boeing’s ‘blog’ and other ‘faux blogs’ like it (see http://​www​.flight​global​.com/​b​l​o​g​s​/​g​r​a​h​a​m​-​w​a​r​w​i​c​k​/​2​0​0​8​/​0​3​/​i​n​-​t​h​e​-​t​a​n​k​e​r​-​w​a​r​-​b​e​w​a​r​e​-​b​o​g​u​s​.​h​tml) is that they really aren’t blogs at all, but just another out­let for com­pany mar­ket­ing or polit­i­cal agen­das. I still don’t know if “amer​i​c​as​new​tanker​.com” from an ear­lier DT arti­cle is a blog, because the site isn’t up for pub­lic con­sump­tion yet (I get a login popup)or if it ever will be. All I know right now about it is that it is “Pro” KC-​​45 because it has started spam­ming my inbox (although with some fairly fac­tual mes­sages), but it still P*s me off, because it won’t help their cause if they go around spam­ming peo­ple. Its bad man­ners.
    Compare Boeing’s faux blog with a lit­tle place like mine: I posted on how their ‘com­mer­cial data rejec­tion’ com­plaint very much appears to be base­less and pro­vided bor­ing detailed infor­ma­tion sup­port­ing my argu­ment, and any­body with a Blogger account can com­ment if they want to dis­agree. (One rea­son I use blog­ger is that it allows some­body to reuse a login from else­where– I hate it when lit­tle sites make you reg­is­ter for ‘just’ their place.)
    Now look at Boeing’s site where they just regur­gi­tated the same com­plaint on their blog as in the protest and it is STILL with­out any sup­port­ing mate­r­ial (prob­a­bly on advice of Counsel). Now add to what is essen­tially a PR release, the fact that they are mod­er­at­ing all com­ments. What are the chances of ANY dia­log involv­ing info con­trary to the protest asser­tions get­ting expo­sure on their web­site? Maybe over time they can gain some cred­i­bil­ity, but Boeing’s site is almost cer­tainly a here-​​today-​​and-​​gone-​​tomorrow drive-​​by pro­pa­ganda mill.
    Remember, Boeing is try­ing to ‘man­age real­ity’ and I think the KC-​​45 team is just now wak­ing up to the scale and nature of Boeing’s asy­met­ri­cal warfare.

    Reply
  5. irtusk says:
    March 27, 2008 at 11:28 am

    > the fact that they are mod­er­at­ing all com­ments. What are the chances
    > of ANY dia­log involv­ing info con­trary to the protest asser­tions
    > get­ting expo­sure on their web­site?
    all my com­ments have made it so far
    just be sure not to include any links

    Reply
  6. SMSgt Mac says:
    March 27, 2008 at 11:29 am

    BTW: Boeing’s ‘we were mis­lead’ on tanker size argu­ment is low hang­ing fruit on the Debunking Tree. I’ll get around to it AFTER I expose them on the ‘we were bet­ter because we had more ‘major and minor dis­crim­i­na­tors’ trope, but here’s a morsel on the topic for now.
    Both the Sep06 and Dec 06 draft SDD Statement Of Objectives (SOO) as well as the Final SDD SOO have the work ‘size’ in them in exactly one place, and that is in the sec­tion deal­ing with parts pack­ag­ing.
    It is a good thing the acqui­sis­tion pro­ces was so trans­par­ent and open, oth­er­wise we in the pub­lic wouldn’t have access to all this infor­ma­tion, would we?

    Reply
  7. SMSgt Mac says:
    March 27, 2008 at 11:32 am

    cor­rec­tion: word ‘size’ not work ‘size’.
    Christian: Can DT get some spell check fea­ture for the few of us non-​​typists? ;-)

    Reply
  8. SMSgt Mac says:
    March 27, 2008 at 11:55 am

    Hi Irtusk:
    I still have sev­eral issues with their site.
    First: Your com­ments may make it, but how do you KNOW any­one else’s sup­port­ing com­ments do as well? They are exer­cis­ing the same edi­to­r­ial license as a news­pa­per edi­tor on the opin­ion page (where i’ve been burned before). They can con­trol and shape the dia­log overtly or covertly and you’d never know.
    Second: I also have a prob­lem with the pos­si­bil­ity of their site being a direct feed into their man­age­ment and legal brain trust. If they want to know what I’m think­ing they’ll have work for it.
    Third: If I’m com­ment­ing there, I’m not spend­ing my com­ment­ing time else­where where it could reach more non-​​Boeing types. They could be using their site as an attrac­tor: like moths to the flame. 90+% of the peo­ple post­ing on non-​​trade sites will get some­thing off their chest, feel like they’ve done some­thing, and move on with their life and never think about it again. DT and sites like it get read by a wider audi­ence that includes pol­icy mak­ers = bet­ter time spent.
    .…and thus my lunchtime is spent, Drat! To the vend­ing machines!

    Reply
  9. Edward says:
    March 27, 2008 at 12:17 pm

    Remember, Boeing is try­ing to ‘man­age real­ity’ and I think the KC-​​45 team is just now wak­ing up to the scale and nature of Boeing’s asy­met­ri­cal war­fare.
    Ahh, 21st-​​century warfare.

    Reply
  10. Joe says:
    March 27, 2008 at 1:16 pm

    FYI The old media gate­keep­ers of infor­ma­tion are being destroyed by the Internet, not replaced.
    This will make you sound less pompous­ness in the future.

    Reply
  11. Harlequin says:
    March 27, 2008 at 1:41 pm

    Somewhat related but of more inter­est:
    Today the UK signed for there A330 based tankers — now the ques­tion is ; will these be built in the USA on the soon-​​to-​​be-​​constructed pro­duc­tion line in alabama , thus secur­ing MORE , US jobs for a euro­pean tanker being flown by the UK
    ironic it would be.

    Reply
  12. Ann O'Nymous says:
    March 27, 2008 at 4:36 pm

    irtusk,
    Indeed it would be embar­rass­ing to have Boeing’s dis­proven claim on their blog. However, that is near 0% prob­a­bil­ity as Boeing’s claims are strong and valid.

    Reply
  13. Lugo says:
    March 27, 2008 at 8:57 pm

    For “strong and valid”, sub­sti­tute “lies, hypocrisy, and infan­tile Euro-​​bashing”.

    Reply
  14. SMSgt Mac says:
    March 27, 2008 at 9:30 pm

    RE: Earlier exchanges–
    Me:

    Reply
  15. irtusk says:
    March 28, 2008 at 12:48 am

    > Me now: Hardly. The pro­gram I’m work­ing now is
    > in the trade and gov’t news con­stantly . Every
    > week man­age­ment reviews a spread­sheet with every
    > news ref­er­ence to the pro­gram, includ­ing for­eign
    > lan­guage sources AND in the last year– major
    > blogs as well. The only thing tougher than get­ting
    > a con­tract is keep­ing it and keep­ing the pro­gram sold.
    the point is that Boeing already knows the weak­nesses in their protest, you’re not going to show them any­thing they don’t already know
    those who do need the rebut­tal are the gen­eral pub­lic or the media who visit the offi­cial boe­ing site
    in gen­eral, the wider rebut­tals are spread, the lesser chance Boeing has of over­rid­ing a technical/​legal deci­sion with a polit­i­cal decision

    Reply
  16. irtusk says:
    March 28, 2008 at 8:28 am

    > And…try this. ;)
    > 1. the mod­i­fi­ca­tions to the com­mer­cial A330 air­craft that turn
    > it into NG/​EADS KC-​​X con­tender are ‘minor’?
    as i under­stand it, EADS/​NG did give full pric­ing data (which Boeing refused to do)

    Reply
  17. an engineer says:
    March 28, 2008 at 9:21 am

    FWIW my rea­son for read­ing defense blogs: I’m an engi­neer who spent 30-​​plus years as a defense con­trac­tor, and I’ve seen spin, dis­hon­esty, self-​​interest, cor­rup­tion, incom­pe­tence, and a lot of wish­ful think­ing. And it hap­pens on the cor­po­rate side too;-) But the theme of the big, bad cor­po­ra­tions and the pol­i­tics of con­tract­ing has zero inter­est for me. I read the blogs to know what’s going on in the minds of those think­ing about tac­tics, strat­egy, tech­nol­ogy, and sys­tems, mainly so that I can see where my ideas might fit into mil­i­tary needs.

    Reply
  18. pfcem says:
    March 28, 2008 at 3:26 pm

    irtusk,
    Thanks for con­tin­u­ing to demon­strate you do not under­stand the pro­cure­ment process &/​or time­line. Last I checked October 2007 was well AFTER the final RFP…
    ***
    SMSgt Mac,
    Do you have a copy of the final RFP? Unfortunately the pdf file I have is cur­rupt & no longer readable.

    Reply
  19. pfcem says:
    March 29, 2008 at 2:04 pm

    SMSgt Mac,
    Like I said thanks for con­tin­ue­ing to demostrate you do not under­stand the process or the time­line. :)
    Final RFP was Jan 2007. The USAF had com­mended Boeing for the “unprece­dented” lev­els of data it had sup­plied & that it was sat­i­fied with the com­mer­cial cost data Boeing had pro­vided AFTER the final RFP was issued! So your the­ory does not hold any water — aka it is BS. Plus since this was sup­posed to be a “fair & trans­par­ent” com­pe­ti­tion, what jus­ti­fi­ca­tion is there for the USAF com­mend­ing Boeing for the “unprece­dented” lev­els of data it had sup­plied & that it was sat­is­fied with the data Boeing had pro­vided it (as late as November 2007) if the infor­ma­tion Boeing had pro­vided would not be given credit or cred­i­bil­ity dur­ing the final selec­tion process…Better yet how could Being have “scored” sat­is­fac­tory in cost/​price if the data it pro­vided was unsat­is­fac­tory?
    And yes, BOTH Boeing & NG/​EADS voiced con­cerns through­out the entire process. BUT on both the cost data & the per­for­mance cri­te­ria (& who knows what else — even I do not know what all was con­tained in the full 133 page protest) the USAF has assured Boeing “that they were good” & had no need for con­cern.
    Where was the request for bet­ter data?
    What Boeing is say­ing on the “scores” is that while NG/​EADS is claim­ing that the com­pe­ti­tion was not even close the sum­mary “score­card” shows the two teams as receiv­ing IDENTICAL scores in Mission Capability/​Proposed Risk but that when you look at the details the “scores” should NOT have been iden­ti­cal & that the KC-​​767AT was actu­ally supe­rior.
    It also points out its per­ceived errors in the other “scor­ing” as well.
    I agree that more detail is needed to get a true indi­ca­tion on how the two bids actu­ally faired & I sus­pect that greater detail IS included in the full 133 protest which we obvi­ously have not seen.

    Reply
  20. irtusk says:
    March 30, 2008 at 1:01 am

    > you DO NOT com­mended them for unprece­dented lev­els of data & that
    > you are sat­is­fied with the data they had pro­vided.
    we don’t know exactly what was said, but it is very pos­si­ble that this was taken out of con­text
    for instance the per­son deal­ing with the pric­ing on the mil­i­tary com­po­nents (the boom and stuff) found it unprece­dented while the per­son deal­ing with the ‘civil­ian’ com­po­nents found it inad­e­quate
    i’m not say­ing that’s what hap­pened, just giv­ing an exam­ple of how both the ‘unprece­dented’ and ‘inad­e­quate’ state­ments could both be true

    Reply
  21. SMSgt Mac says:
    March 30, 2008 at 12:00 pm

    RE: Part of your prob­lem is that you are look­ing at what is basi­cally a SUMMARY of Boeing’s protest & fail­ing to real­ize that it is just a sum­mary.
    Read the thread front to back again: we cov­ered this ground. You are ‘do loop­ing’.
    My prob­lem is I used to BE a des­ig­nated acqui­si­tion offi­cial and I know how this process works. I know that there are errors or mis­un­der­tand­ings in EVERY aqui­si­tion because there are always humans involved. I know his­tor­i­cally it is exremely rare for some­one to cobb things up to the extent the process is mate­ri­ally cor­rupted on the gov­ern­ment side and I also know that with shrink­ing defense bud­gets (%GDP) and fewer pro­grams, the thresh­old for lit­i­ga­tion and dis­so­lu­tion of con­tracts is being low­ered faster and far­ther than ever before. Boeing’s machi­na­tions in this case seems to seek the sub­ver­sion of the whole process and replace it with a pure polit­i­cal one. My cost/​price guy is on the Boeing pro­tec­tion­ist side of the argu­ment and even he is aghast at this facet of Boieng’s plot.
    Don’t think I don’t appre­ci­ate the exchanges though, because it helps me hone my future posts.

    Reply
  22. pfcem says:
    March 30, 2008 at 10:43 pm

    SMSgt Mac.
    How could Boeing pos­si­bly have a plot “to seek the sub­ver­sion of the whole process and replace it with a pure polit­i­cal one” when THAT already hap­pened YEARS ago (& not by Boeing)… ;)
    And don’t for­get that BECAUSE OF the prob­lems with the can­celled tanker lease & the result­ing “demands” for a “fair & trans­par­ent com­pe­ti­tion” such mis­un­der­tand­ings were NOT sup­posed to happen.

    Reply
  23. irtusk says:
    March 31, 2008 at 12:03 am

    > they are oblig­ated in the inter­est of being “fair & trans­par­ent“
    > of mak­ing sure the that the nec­es­sary par­ties are informed of the
    > “prob­lem” & given the oppor­tu­nity to cor­rect it.
    the story is that they were told sev­eral times that what the pro­vided was unac­cept­able, yet they flat out refused to pro­vide the cost buildup data the AF wanted
    ie it wasn’t a sur­prise that the AF rejected it, it was just that Boeing and the AF didn’t agree on what was required
    > What REALLY sets off a red flag on the cost issue for me is that
    > BOTH teams received the same “score” on Cost/​Price for rea­son­able­ness,
    > real­is­tic & bal­anced offer. Such scores are IMPOSSIBLE with “insuf­fi­cient
    > cost data”.
    it was pos­si­ble because the AF bumped up the Boeing bid by $4.2 bil­lion dol­lars to account for that risk

    Reply
  24. Lugo says:
    March 31, 2008 at 8:40 am

    “How could Boeing pos­si­bly have a plot “to seek the sub­ver­sion of the whole process and replace it with a pure polit­i­cal one” when THAT already hap­pened YEARS ago (& not by Boeing)… ;) “
    You mean it wasn’t Boeing that plot­ted to sub­vert the nor­mal acqui­si­tion process back in 2001, and replace it with a purely polit­i­cal (and crim­i­nal) effort to get the USAF to lease 767s at vastly inflated prices? Hmmm. Is there some _​other_​ tanker leas­ing scan­dal besides the Boeing one?

    Reply
  25. pfcem says:
    March 31, 2008 at 3:44 pm

    Lugo,
    Thats right it wasn’t Boeing. Boeing was just the man­u­fac­turer of the cho­sen aircraft…It was not Boeing’s (no the USAF’s) idea to lease them — nor do so at that par­tic­u­lar time. And con­trary to what you & those like want peo­ple to believe scan­dalous activ­ity IS NOT all that uncom­mon…
    It was also not Boeing (no the USAF) who then demanded that the pro­gram be rec­om­peted (as apposed to rene­go­ti­ated) which forced the USAF to change the cri­te­ria JUST SO THE ONLY OTHER COMPETITION (which had already lost) COULD/​WOULD COMPETE.

    Reply
  26. Lugo says:
    March 31, 2008 at 8:29 pm

    “Thats right it wasn’t Boeing. Boeing was just the man­u­fac­turer of the cho­sen aircraft…It was not Boeing’s (no the USAF’s) idea to lease them — nor do so at that par­tic­u­lar time.“
    I have addressed and refuted your pre­pos­ter­ous claims about this at length in the other thread. The leas­ing scan­dal was a Boeing scan­dal, and only a Boeing scan­dal, from end to end, period. You want to blame it on Congress for some absurd rea­son, but sorry, that just doesn’t fly. (As if Boeing’s lob­by­ists had NOTHING to do with the FY02 leg­is­la­tion that man­dated a lease — yeah, right, pull the other one.)
    “And con­trary to what you & those like want peo­ple to believe scan­dalous activ­ity IS NOT all that uncom­mon…“
    Contrary to what you seem to believe, ONLY Boeing has been caught and pun­ished try­ing to bribe Darleen Druyun, and ONLY Boeing is guilty of try­ing to screw the tax­pay­ers and the gov­ern­ment by “leas­ing” tanker air­craft at grossly inflated prices.
    Even if it is true that “every­body does it” (and I will point out that you have not specif­i­cally cited what other com­pa­nies are guilty of “scan­dalous behav­ior”, and if this behav­ior is so com­mon you should be able to give many exam­ples), con­trary to what you want peo­ple to believe, this IN NO WAY excuses Boeing or dimin­ishes Boeing’s guilt.
    “It was also not Boeing (no the USAF) who then demanded that the pro­gram be rec­om­peted (as apposed to rene­go­ti­ated) which forced the USAF to change the cri­te­ria JUST SO THE ONLY OTHER COMPETITION (which had already lost) COULD/​WOULD COMPETE.“
    Actually, yes, it was Boeing that forced a rec­om­pete (which was not truly a rec­om­pete but a com­pe­ti­tion in the first place as opposed to a Boeing sole-​​source screwjob). If Boeing hadn’t been so greedy and crim­i­nal, there would have been no “rec­om­pete”. Boeing has nobody but itself to blame for the fact that the gov­ern­ment insisted on a tanker competition.

    Reply
  27. pfcem says:
    March 31, 2008 at 10:04 pm

    Lugo,
    Itis YOUR refuted & pre­pos­ter­ous claims that just don’t fly.

    Reply
  28. Lugo says:
    April 2, 2008 at 12:32 am

    You haven’t refuted any­thing. As more than one per­son has said, you just keep repeat­ing the same things over and over. No mat­ter how many times you say them, it doesn’t make them true.

    Reply
  29. lansdale life insurance says:
    August 7, 2008 at 5:36 am

    Boeing Airplane Co. last week sup­plied a sad exam­ple of how jit­tery the stock mar­ket is these days, espe­cially in reac­tion to off­hand remarks of Administration officials.

    Reply
  30. security systems says:
    August 8, 2008 at 11:01 am

    Newhouse intro­duces a fleet of issues: inter­na­tional sen­si­tiv­i­ties, cost over­runs, gov­er­nance struc­ture, missed dead­lines, the U.S. air­line cri­sis, pur­chase nego­ti­a­tions, engine mechan­ics, gov­ern­ment sub­si­dies, the eco­nom­ics of plane size, the com­po­si­tion of air­plane wings.

    Reply
  31. Brendan P. says:
    December 22, 2008 at 2:50 am

    Even sports

    Reply

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